In today’s dynamic business landscape, adaptability is not just an advantage; it’s a necessity. Your brand is more than just a logo or color scheme—it’s the heart and soul of your business, encapsulating your values, mission, and the promise you make...
Here are some common branding mistakes we see brands making, and how to avoid them! Establishing your target audience One of the biggest mistakes businesses make is not clearly defining their audience. Failing to understand who your customers are can lead to misguided...
How many LOGO versions do you need for your brand? Answer: you should have a WHOLE suite of logos!! Minimum 3, but we recommend at least 4. Of course you can have more than 4 if your branding requires or benefits from it, but a minimum of 4 is the key to having a...
At CFD, we love great brand mark design! We fundamentally believe that no brand is complete without one! And, every business should not have one in their branding package. Why? Because, it’s your brands ultimate sidekick. A condensed version of your logo, usually an...
