Brand and Pattern Design for Insustyle

Insustyle is a playful and fun diabetes accessories brand designed to be both functional and enjoyable for the user – the brand design reflects this.

At the heart of Insustyle is the user, whose needs and experiences shape our design ethos. The letter “U” is a focal point, emphasizing the core value of the brand: to empower the user—the individual living with diabetes.

The branding style has been designed to be playful bright, and minimal, characterized by simple, colorful patterns with organic, freeform, hand-drawn shapes. While maintaining a playful look, the brand retains a professional tone, ensuring a balanced and polished presentation.

The color palette is grounded in earthy tones inspired by the Australian landscape, complemented by pops of bright, punchy colors. The primary colours of dark green and orange were chosen to reflect the eco-friendly and sustainability brand message.

Pattern design throughout the brand is bold and colorful, with subtle nods to the medical field and diabetes. Elements like droplet shapes, flowing blood, and medical icons are incorporated in an interpretative and artistic manner, ensuring the patterns remain engaging and visually appealing. Patterns are to be used on medical bags, belts, diabetes patches, socks and other accessories.

Insustyle branding was created as a statement of individuality and empowerment for those living with diabetes.