Brand Adaptability – are you limiting future business growth?

In today’s dynamic business landscape, adaptability is not just an advantage; it’s a necessity. Your brand is more than just a logo or color scheme—it’s the heart and soul of your business, encapsulating your values, mission, and the promise you make...

Colour Theory in Graphic Design – the power of strategic choices

Colour theory in graphic design is the art of strategically choosing and combining colours to evoke emotions, convey messages, and create visually appealing and cohesive designs. What is Colour Theory? Colour Theory is a fundamental concept in art, design, and...

Navigating the Graphic Design World: My Story

My path to graphic design I didn’t stumble into graphic design, I went in head first, passionately. It perfectly combined my love of art, my desire to be creative on a daily basis and my keen eye for detail. I was fascinated by the idea of turning thoughts into...

What Do We Mean When We Say Strategic Design

We talk alot about ‘strategic design’ – but what do we really mean when we say it? And how does it change the way we create, design and develop brands. In essence, strategic design is more than just creating visually appealing graphics; it’s...

Common Branding Mistakes (and how to avoid them!)

Here are some common branding mistakes we see brands making, and how to avoid them! Establishing your target audience One of the biggest mistakes businesses make is not clearly defining their audience. Failing to understand who your customers are can lead to misguided...

Branding 101: How many versions of your logo should have

How many LOGO versions do you need for your brand? Answer: you should have a WHOLE suite  of logos!! Minimum 3, but we recommend at least 4. Of course you can have more than 4 if your branding requires or benefits from it, but a minimum of 4 is the key to having a...

Brand Mark Design – Why your business needs a GREAT one

At CFD, we love great brand mark design! We fundamentally believe that no brand is complete without one! And, every business should not have one in their branding package. Why? Because, it’s your brands ultimate sidekick. A condensed version of your logo, usually an...

Our 5 Top tips to take your website to the next level?

In today’s digital age, just having a website is no longer enough. To truly stand out and make a lasting impact, taking your website to the next level is essential. Whether you’re an established business or a passionate blogger, optimising your online...