Colour theory in graphic design is the art of strategically choosing and combining colours to evoke emotions, convey messages, and create visually appealing and cohesive designs. What is Colour...
Graphic Design
Navigating the Graphic Design World: My Story
My path to graphic design I didn't stumble into graphic design, I went in head first, passionately. It perfectly combined my love of art, my desire to be creative on a daily basis and my keen eye...
What Do We Mean When We Say Strategic Design
We talk alot about 'strategic design' - but what do we really mean when we say it? And how does it change the way we create, design and develop brands. In essence, strategic design is more than just...
Common Branding Mistakes (and how to avoid them!)
Here are some common branding mistakes we see brands making, and how to avoid them! Establishing your target audience One of the biggest mistakes businesses make is not clearly defining their...
Branding 101: How many versions of your logo should have
How many LOGO versions do you need for your brand? Answer: you should have a WHOLE suite of logos!! Minimum 3, but we recommend at least 4. Of course you can have more than 4 if your branding...
Brand Mark Design – Why your business needs a GREAT one
At CFD, we love great brand mark design! We fundamentally believe that no brand is complete without one! And, every business should not have one in their branding package. Why? Because, it’s your...
The Power of Visual Storytelling: Unleashing Creativity with Adobe Creative Cloud
In today's digital age, where visual content is overwhelmingly everywhere, good storytelling has become an essential tool for businesses, marketers, and entrepreneurs to capture their audience's...