We talk alot about ‘strategic design’ – but what do we really mean when we say it? And how does it change the way we create, design and develop brands. In essence, strategic design is more than just creating visually appealing graphics; it’s...
Here are some common branding mistakes we see brands making, and how to avoid them! Establishing your target audience One of the biggest mistakes businesses make is not clearly defining their audience. Failing to understand who your customers are can lead to misguided...
How many LOGO versions do you need for your brand? Answer: you should have a WHOLE suite of logos!! Minimum 3, but we recommend at least 4. Of course you can have more than 4 if your branding requires or benefits from it, but a minimum of 4 is the key to having a...
