Colour theory in graphic design is the art of strategically choosing and combining colours to evoke emotions, convey messages, and create visually appealing and cohesive designs. What is Colour Theory? Colour Theory is a fundamental concept in art, design, and...
My path to graphic design I didn’t stumble into graphic design, I went in head first, passionately. It perfectly combined my love of art, my desire to be creative on a daily basis and my keen eye for detail. I was fascinated by the idea of turning thoughts into...
We talk alot about ‘strategic design’ – but what do we really mean when we say it? And how does it change the way we create, design and develop brands. In essence, strategic design is more than just creating visually appealing graphics; it’s...
Here are some common branding mistakes we see brands making, and how to avoid them! Establishing your target audience One of the biggest mistakes businesses make is not clearly defining their audience. Failing to understand who your customers are can lead to misguided...
How many LOGO versions do you need for your brand? Answer: you should have a WHOLE suite of logos!! Minimum 3, but we recommend at least 4. Of course you can have more than 4 if your branding requires or benefits from it, but a minimum of 4 is the key to having a...
At CFD, we love great brand mark design! We fundamentally believe that no brand is complete without one! And, every business should not have one in their branding package. Why? Because, it’s your brands ultimate sidekick. A condensed version of your logo, usually an...
In today’s digital age, just having a website is no longer enough. To truly stand out and make a lasting impact, taking your website to the next level is essential. Whether you’re an established business or a passionate blogger, optimising your online...
In today’s digital age, where visual content is overwhelmingly everywhere, good storytelling has become an essential tool for businesses, marketers, and entrepreneurs to capture their audience’s attention, stopping the scroll and leaving a lasting...
